Selling land is a bit different than selling a home. So if you’re trying to sell land online, here are a few tips to help you along.
How To Sell Land Online – Successfully
Hire An Experienced Land Sales Agent
As we previously noted, selling land is different than selling homes, so it only makes sense to hire an agent who knows what that entails.
Using a well-qualified land sales agent will provide security in knowing you’ve put the property into capable hands.
Land sales agents specialize in knowing the ins and outs of this type of transaction and can give you information relating to the highest and best uses, what types of development are permitted and what the zoning allows.
If needed, they can guide you to the appropriate resources for re-zoning, obtaining development permits and more.
Upload Images Of Land
Getting some great aerial photos so showcase the land is money well spent. With drone technology, it’s easier than ever to get some amazing pictures showing the contours, size and topography of the property.
If there are great water features such as ponds or streams, make sure you get pictures of them.
Only use high-quality images that showcase the best features of the land.
Use Keywords In Online Description Of Land
When writing up the online ad, make sure you use keywords so that you show up in the search results.
If the property has a lake, use this as one of your keywords so that buyers looking for land with this feature, will be directed to your ad.
If it can be developed with multi-family residential properties, use those keywords so that developers looking for this type of use will see your ad. Repeat your keywords a few times in the ad so that it gets a more prominent display.
Get a Current Land Survey & Mark Your Boundaries
While you won’t be hosting any “open houses” to sell your land, you may need to walk the land with potential buyers.
Having the survey done and boundaries marked before you begin the process will ensure everyone can easily see where the property boundaries are, to gauge the size of the land.
You don’t want to waste time looking for old boundary stakes and having the survey in hand will provide precise details on this.
Development Prospects
Make sure you understand the zoning of the property and what it can be used for. Knowing ahead of time what type of development will be allowed on the land will narrow down the prospect pool to only serious potential buyers.
Check your Official Community Plan (OCP) for the area, and source information on the availability of utility services.
Provide As Much Information As You Can
When selling land, the more information you can provide upfront, the better.
Answer as many questions as you reasonably can in your online advertising. This will weed out buyers who may not be able to use the land for their intended purpose and will save you time dealing with buyers who won’t be able to complete the transaction.
Keeping the above in mind will ensure maximum exposure for the land and generate interest from prospective buyers.